Home business? Eight useful tips for an effective company page.
With the fierce competition that is online these days, just having a simple website is not enough. Here are eight smart tips that will show you how to make your website a success!
1
Responsive design.
Make sure your website has a design that adapts to all different screen sizes. This is important since many people shop online via a mobile device.
If visitors find it difficult to read or navigate your website from a mobile device, they may very quickly abandon you in favor of a competitor. Furthermore, a negative mobile user experience affects your website search engine rankings, making your website harder to find.
2
Visible website
You may have the best website in your industry, but it won't help you if people can't find it. Although you can spend money on ads to drive potential customers to your website, it is more cost effective and efficient in the long run to bring free organic search traffic to your website.
3
A clear goal for the website
What are your customers looking for? Is it information? Entertainment? Goods? An online store should have a nice design, quality images, and convincing text to market the products. Informative websites should be more focused around knowledge and dissemination of this. If the website is for entertainment and a blog, it is important to have fresh updated posts.
4
Easy to navigate
Limit the top-level navigation menu to five clearly labeled tabs, with related pages organized below them. You should also offer a clear way to return to the home page no matter where your readers land. Very often, a web search can lead the reader to a different page on your website than the home page.
People scan web pages from top to bottom, left to right, so place the navigation menu where most people expect to find it: at the top of the page. Use drop-down menus under each top-level category for clean and organized navigation.
5
Keep the page simple and clean
Too much information can be overwhelming. Ensure a good balance between text and graphics that will result in a clean and clear page.
6
Ytelse & fart
One study found that 88% will leave a website if it loads too slowly. Furthermore, the time it takes to load a website influences the purchase decisions of almost 70% of visitors.
Therefore, make sure your website is running smoothly. Keep your software up to date. Optimize images, videos and make sure your hosting and server can handle your requirements.
7
Call to action
Every page should give visitors a call to action. Like encouraging them to take a specific action: call your business, buy a service or product, download or do something else that benefits your business goals. Give them a noticeable invitation to take the action: a button, a link or clear call to action.
8
Search Engine Optimization (SEO)
Optimizing your website for search engines can be an extensive job. Think architecture: Have a logical and intuitive structure. Provide structured content. The content should be optimized for search engines to read it. Enter a description for each image. This will also help visually impaired users.
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