Gode tips for å bygge en vellykket nettbutikk. Fra ide til suksess

Building a successful online store

Figuring out how to start an online store can be a challenge. There are many questions; What do you sell? How do you get customers? Where do you intend to market your products? Which e-commerce solution do you choose?

Nevertheless, it has never been easier to start your own shop than it is today. The Internet has made it possible for the vast majority of people to be able to start for themselves.

But what do you need to start your own online store? Les videre under..

Idea and vision. It all usually starts with an idea. What do you want to sell? What visions do you have? Det hele starter som regel med en ide. Hva vil du selge? Hvilke visjoner har du?

Find a good domain name.

If the purpose of your company is only to run the online store, you may be able to use your company name. Especially if it is known and fits the products or services you are going to sell. If not, remember to check whether the name you choose is available. Search online and check in various registers whether the name is taken or not.

Choice of company form. If you want to trade in goods in Norway, you must register your company. Should you choose a sole proprietorship or a limited company? It costs more to set up a limited liability company, but there are a number of advantages, such as social benefits such as sickness benefits and unemployment benefits. If you run a sole proprietorship, on the other hand, you personally take all the financial risk yourself.

Effective marketing.

Without customers, no sales. To get customers to your online store, it is possible to use several channels. Search engine optimization, social media, link building and newsletters are all fields you can work on to get visitors to your website. Many believe that email marketing is the most effective way to get more sales. You may want to build a personal relationship with your customers. Good customer service often leads to customers coming back and buying more.

Make it exclusive to receive newsletters like great deals and access to the latest news in your field. Create attractive content. Come up with interesting information about the products you sell. Social media is also a way to gain new customers. Unfortunately, it is not possible with as much free distribution as before. Facebook will make money and this means that you have to pay more to reach their users. Marketplaces such as Finn.no and Amazon, Ebay are also possible to use.

Operation and storage

In addition to marketing your company, you also have to take care of the day-to-day operations. Receive new orders, pack, manage inventory and ensure shipping to customers.

Dropshipping

Do you have limited capital? Little storage space? Then dropshipping could be something for you. It involves less risk and can be a good option for small businesses. The disadvantage of dropshipping is that you are dependent on others to ship the goods. Which in many cases can mean a longer delivery time.