When Norwegian businesses need to establish themselves online, they face a choice between different solutions: WordPress, custom-built websites, or proprietary platforms. WordPress has become the world's most popular web solution for good reasons, and for small and medium-sized businesses in Norway, it may be the smartest choice.
WordPress powers 43.2% of all websites globally and holds a 60.2% market share among all CMS systems in 2026. These aren't just small hobby projects – nearly 30% of the world's 100,000 most visited websites use WordPress. This widespread adoption means the platform is continuously tested, improved, and secured by a massive developer community worldwide.
For Norwegian SMB companies, budget is often a deciding factor. WordPress significantly reduces development costs compared to custom-built solutions. While a custom website built from scratch can cost 100,000 NOK or more, a professional WordPress business website can be developed for 15,000-50,000 NOK depending on functionality needs. WordPress is open source and free to use, which means costs go toward design, customization, and functionality – not software licensing.
WordPress has built-in features that make it easier to rank in Google. The platform includes:
Mobile-friendly responsive design as standard
Permalink optimization for search engines
Fast loading times with proper setup
Easy image compression and optimization
Plugins like Yoast SEO for Norwegian businesses looking to optimize for local searches
For Norwegian businesses wanting to be found by customers in Oslo, Bergen, Trondheim, or other local markets, WordPress provides the tools needed without requiring technical expertise.
WordPress's intuitive control panel enables non-technical staff to update content, add blog posts, and manage products without developer assistance. This significantly reduces ongoing operational costs compared to custom-built solutions where every change requires developer resources. Norwegian employees can easily keep the website updated with news, job postings, and product information.
Unlike proprietary platforms, you completely own your WordPress website. You can:
Move to any hosting provider without restrictions
Switch developers without losing the website
Export all content and data at any time
Avoid vendor lock-in that can become expensive over time
This gives Norwegian businesses freedom and security for the future.
WordPress is regularly updated with security improvements, and with plugins like Wordfence and Sucuri, Norwegian businesses can protect their website against threats. Automatic updates and backup solutions keep the business website secure and stable.
Of course, WordPress isn't right for everyone. Very large companies with extremely complex, specialized needs may benefit from fully custom-built solutions. But for 95% of Norwegian SMB businesses, WordPress provides the best combination of flexibility, cost, and functionality.
WordPress combines cost-effectiveness, flexibility, and user-friendliness in a way that's perfect for Norwegian businesses. With 43% of the world's websites built on the platform, you're choosing a solution with proven reliability. Whether you need a simple business presentation, a blog for content marketing, or a full-featured online store, WordPress provides the foundation you need to succeed online
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