How to get more customers through your website
Your website is often the first meeting potential customers have with your company. A good website can be the difference between a curious visitor and a paying customer. What do you need to do to make your website an effective sales tool? Here are 7 tips to help you get more customers through your website.
1. Make it easy to contact
One of the most common mistakes many people make is “hiding away” their contact information. Make sure that it is easy to find your phone number, e-mail and preferably a contact form on all pages. Feel free to add a clear “Contact Us”button in the menu and in the footer.
extra tip: consider adding a chat function or a simple contact form on the front page for a low threshold.
2. Have a clear Call-to-Action (CTA)
A Call-to-Action is a call to action, such as “book a free consultation”, “get a quote” or “download our guide”. Every page on your website should have a clear CTA so visitors know what to do next.
Feel free to use contrasting colors on CTA buttons, and test different texts to see what gives the best response. See example below:
3. Build trust with references and examples
People Act by someone they trust. Showcase customer testimonials, references, and examples of previous work. This gives credibility and shows that you are delivering quality.
Extra tip: use photos, logos or short videos from customers – it gives even more effect!
4. Optimize for mobile
A large part of all website traffic now happens via mobile. A website that doesn't work on mobile can scare away many potential customers. Check that the page looks good and is easy to use on all screen sizes.
Test the website on several different mobiles and tablets to detect any errors.
5. Make the website fast
No one likes to wait for a website to load. A slow website provides a poor user experience and can lead visitors to click through to the competitor. Use tools like Google PageSpeed Insights to check the speed and get suggestions for improvement.
Compress images and use modern web technology to ensure fast loading.
6. Write for the customer, not just for yourself
Don't just write about how good you are. Focus on the customer's needs and challenges. Use simple language, and explain how you can help the customer solve their problems.
Extra tips: feel free to use questions and answers, and share specific examples of how you have helped others.
7. Make sure you are found in search engines (SEO)
Most people start the buying process with a Google search. Make sure your website is visible by using relevant keywords, good titles and descriptions. Create content that answers what customers are wondering about.
Tips: write blog posts or articles that add value to your target audience, and update your website regularly.
Summary
A good website isn't just about design – it's about making it easy for the customer to get in touch, build trust and show how you can help. By following these simple tips, you will help more visitors take the step from curious to customer.
want a free check of your website?
contact us today and we will give you specific suggestions for improvements – without obligation!
Good luck turning your website into a customer magnet!
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